STRAIGHT HUP is a specialized digital platform for outsourcing technical and innovation-driven challenges. We connect large organizations with solution providers, innovators, experts, and specialized service providers. We believe real-world problems require open collaboration, diverse thinking, and implementable solutions from experienced and talented minds.

We provide a flexible and integrated model that empowers individuals and organizations to submit challenges or contribute practical, actionable solutions through an advanced system featuring evaluation, management, and documentation tools that ensure transparency and quality. At STRAIGHT HUP, we believe that collective innovation is the true driver of digital transformation — and we harness it to serve national projects and vital sectors across Saudi Arabia, creating real and sustainable impact.
Real challenges submitted by organizations across various sectors.
Strategic, Analytical, Operational, Experimental, and Environmental.
Includes data, automation, AI, resources, user experience, and more.
Operational efficiency, digital transformation, and sustainability.
Browse real-world challenges categorized by domain. Start contributing with smart solutions that match your skills and interests.
Begin your journey by crafting real, actionable solutions through clear and effective steps.
Start by analyzing the problem and understanding its context.
Use the platform tools to ideate and innovate.
Submit your solution clearly and professionally.
Leading companies and organizations trusting the platform to solve real-world challenges and drive innovation.

Create your profile to highlight your skills, get matched with the right challenges, and join a growing community of innovators.